BASED 5 star customer rating

USED DAILY BY OVER 1,000,000 MEN

SALE

UP TO -20%

ORDER $60+
ORDER $90+
ORDER $120+
SHOP NOW →
BASED checkmark icon Can be combined with other discounts BASED checkmark icon Applied automatically
  • Used daily by
    +1'000'000
    men worldwide
  • Followed by
    +963'000
    men
  • Liked by
    +108.9M
    people

SHOP BY CATEGORY

Our best in class products are precisely crafted to simplify and elevate your routine.

View all
  • icon 1 Designed in USA
  • icon 2 Non-Toxic Formulas
  • icon 3 100% Paraben-Free, Sulphate-Free and Phthalate-Free

+1,000,000 MEN HAVE SWITCHED TO BASED

Join the BASED Revolution

Hear from the men who have improved
their confidence and their wellbeing by choosing BASED.

BESTSELLERS

  • BASED Texture Powder for men - instant volume matte finish styling powder

    Texture Powder

    Texture Powder

    $20.00
    $20.00
    SEE DETAILS
  • BASED Sea Salt Spray for men - beachy texture and volume styling spray

    Sea Salt Spray

    Sea Salt Spray

    $20.00
    $20.00
    SEE DETAILS
  • BASED Leave-In Conditioner for curly and wavy hair - hydration and frizz control

    Leave-In Conditioner

    Leave-In Conditioner

    $20.00
    $20.00
    SEE DETAILS
  • BASED Hair Clay product for men - matte finish strong hold styling clay

    Hair Clay

    Hair Clay

    $24.00
    $24.00
    SEE DETAILS

GET YOUR ROUTINE

Your own routine, with quality products tailored to your personal needs.

SHOP BASED NOW →
  • icon 1 Ships within 1 Day
  • icon 2 FREE Shipping on orders over $100
  • icon 3 Delivery within 3-6 Days
Why Choose
BASED?		 Based logotyp Others
Paraben-Free
Sulphate-Free
Phthalate-Free
Full ingredient transparency
No Endocrine Disruptors
Made in the USA

BASED in the USA – Men’s Haircare

Welcome to BASED USA — your destination for high-quality men’s haircare. Our products — including Texturising Spray, Sea Salt Spray, Hair Clay and Leave-In Conditioner — are specially developed for the modern man who values both style and wellbeing.

All BASED products are 100% free from parabens, sulphates and phthalates. We believe that confidence should never come at the expense of your health. That’s why over 1,000,000 men worldwide have chosen BASED for their daily routine.

As seen on TikTok — BASED has become the go-to choice for men who want results without harmful chemicals. Shop BASED in the USA today with free shipping on orders over $60+.

Frequently Asked Questions about BASED

BASED is a global men’s haircare brand. All products are 100% free from parabens, sulfates, and phthalates. BASED has gone viral on TikTok and is trusted by over 1,000,000 men worldwide.

You can buy BASED directly here on basedbodyworks-us.com — the official US store. We now operate from an US warehouse, which means fast delivery, no customs fees, and no unexpected charges.

Yes — all BASED products are formulated without parabens, sulphates, phthalates, or endocrine-disrupting ingredients. We believe confidence should never come at the expense of your health.

BASED offers a complete men’s haircare routine — including a Texturising Spray for volume, Sea Salt Spray for a natural beach look, Hair Clay for a strong matte finish, and a Leave-In Conditioner for hydration and protection.

Yes — we offer free shipping on all orders within US. No hidden fees and no surprises at checkout or delivery.

Thanks to our new US warehouse, all orders are dispatched within 1 business day. Delivery normally takes 2–4 business days. No customs or extra fees — your parcel is delivered straight to your door.

No — since we ship from our US warehouse, all orders are sent locally within US. That means no customs charges, no import fees, and no unexpected costs at delivery.

Yes — we offer a 14-day return period on all unopened products. For full details, please refer to our Returns Policy page.